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电话营销数据
asmaakterwp344
2 days ago
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二、 提升转化率的三大核心数据策略1. 建立“理想客户画像”(ICP)模型转化率低的首要原因往往是“找错了人”。利用现有成交客户数据进行逆向工程:特征提取: 分析成交客户的行业(Industry)、规模(Size)、地域(Location)及购买周期。相似性扩展: 利用 $Look-alike$ 算法,在海量企业数据库中筛选出符合 ICP 特征的“双胞胎”客户。结论: 针对 ICP 进行拨打,转化率通常比盲打提升 3-5 倍。
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