As an example, suppose you wish to study how COVID-19 has impacted the hospitality sector. In that case, you can pick out either a representative case, like a massive resort chain, or an outlier case, for instance a small Mattress and Breakfast which has managed to outlive the pandemic. https://angeloixirv.canariblogs.com/considerations-to-know-about-ivey-case-studies-52845640