As Scentbird celebrates its tenth anniversary, the journey of its co-founder and CEO, Mariya Nurislamova, stands as a robust case research in entrepreneurial tenacity, iteration, and passion. Mariya Nurislamova reworked a irritating retail experience into a multi-million-greenback subscription service that's redefining how individuals find and dress in perfume. The Genesis: https://youtu.be/jqYe04z_dvI?si=GMrzMfkJ2CDgOZHt