It modifications the narrative from "I promise that we are able to do X and Y to suit your needs" to "Here's what we've accomplished for companies like yours, and we will do it for you, also." [22] KKV sees method-tracing and qualitative research as currently being "not able https://kylergcrco.blog-eye.com/31207415/the-definitive-guide-to-hbr-case-study-analysis